For the first time, the USB-IF has allowed alternate protocols on their connectors to extend the capabilities of this connection. The addition of non-USB formats like DisplayPort, Thunderbolt 3, and MHL will allow devices to connect to displays and transfer data at higher speeds through a single USB-C cable. For example, Thunderbolt 3 can allow for bandwidth up to 40Gbps and support dual 4k displays @ 60Hz. This allows for ultra-fast data transfer to and from a Hard Drive or support for the latest TVs and monitors all in a compact adapter.
Not all USB Type-C cables or devices are capable of supporting these technologies. Always consult the specifications for your devices to confirm support for alternate modes. As an example, some laptops support Type-C but do not support Thunderbolt 3 or alternate modes. Computers and smartphones with USB-C 2.0 will not support alternate modes and thus, are not capable of transmitting video.
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